As the data proves, ReShape’s direct-to-consumer marketing campaign has been a huge success
A vast patient population, and an already FDA-approved product – there are plenty of reasons to recommend ReShape Lifesciences Inc. (RSLS), for anyone who’s ready to add a life-changing business to their long-term holdings.
Based in San Clemente, California, ReShape Lifesciences is the premier physician- led weight-loss and metabolic health-solutions company, offering an integrated portfolio of proven products and services that manage and treat obesity and metabolic disease.
As we’ll see, there’s a good chance that you’ve heard of ReShape’s products, and might know someone who has benefited from them. That’s because the company’s products are respected by medical professionals and, to put it bluntly, they get results instead of just offering promises.
However, that’s not the only reason why so many people are using ReShape Lifesciences’s products. It’s also because the marketing component of ReShape’s business model has shifted into overdrive – with results that should have a powerfully positive long-term impact on the company’s bottom line.
A Closer Look at RSLS Stock
Ready to rip – that’s the best way to describe RSLS stock at its current price point.
Just take a look at the stock’s price history if you need to be convinced of the moon-shot potential here. In January, RSLS stock was hanging out near the $1.50 level, when the buyers stepped in and pushed the share price up to $10.77.
Another spectacular run-up happened in June, when RSLS stock catapulted from $3 to $8. These are multi-bagger returns in just a matter of days, mind you.
Surprisingly, RSLS stock only cost $2 per share in mid-December. It certainly looks like a repeat of the previous rallies could be in store.
If you’re able to buy some shares while the price is this affordable, you just might catch the bottom of the next rapid run-up.
Shaping the Weight-Loss Market
The market for weight management has come a long way since the days of the grapefruit diet. Today, there is a wide range of sensible options for folks who want or need to control their weight.
In that vein, ReShape Lifesciences has not just one, but multiple products/services in its integrated portfolio of proven products and services to manage and treat obesity and metabolic disease. These include:
- The FDA-approved Lap-Band Program, which provides minimally invasive, long-term treatment of obesity and is an alternative to more invasive surgical stapling procedures such as the gastric bypass or sleeve gastrectomy.
- The ReShape Vest System, an investigational (outside the U.S.), minimally invasive, laparoscopically implanted medical device that wraps around the stomach, emulating the gastric volume reduction effect of conventional weight-loss surgery. It helps enable rapid weight loss in obese and morbidly obese patients without permanently changing patient anatomy.
- Reshapecare, a virtual weight-management program that supports lifestyle changes for all weight-loss patients led by board certified health coaches to help them keep the weight off over time.
- The recently launched ReShape Marketplace, an online collection of quality wellness products curated for all consumers to help them achieve their health goals.
As if this portfolio weren’t already diversified enough (yet highly targeted at the same time), ReShape Lifesciences has also announced the launch of an advanced line of supplements for bariatric surgery and medical weight loss patients, ReShape Optimize by ProCare Health.
Products from the new supplement line will be available for purchase in the ReShape Marketplace, an extension of Reshapecare.
A Winning Campaign
An essential component of ReShape Lifesciences’ huge success with the Lap-Band Program and other products/services has been the company’s marketing savvy.
Previously, ReShape Lifesciences announced campaigns to help more consumers take control of their lives and their weight with a national direct-to-consumer television and print campaign and Virtual Media Tour.
Great companies are careful to measure the performance of marketing campaigns like these. Fortunately, ReShape Lifesciences found that its campaign and tour have achieved all key performance indicators developed by the company and, in many cases, exceeded its original projections.
Astoundingly, during the first five weeks of the campaign, patient consults scheduled were up 520%.
Going forward, ReShape Lifesciences will maintain its furious pace of marketing outreach. With recent NBC approval, the Lap-Band will now be featured on additional high-reach stations including Bravo, Oxygen, and E!. Advertisements are already currently running on HGTV, TLC, Lifetime, WE, FOX, and Food Network at various times throughout the day.
There’s also a print campaign telling the same story of taking control with the next-generation Lap-Band program, which includes placements in People, Good Housekeeping, US Weekly, Star, and Better Homes & Gardens.
And of course, there’s a Virtual Media Tour, which includes broadcast media interviews in 23 local markets across the U.S. and with the national outlet, the Daily Buzz. These segments have already aired on more than 150 television stations, reaching millions of people across the country.
The Bottom Line
So now you know the company behind the famous Lap-Band Program and other life-changing products and services dedicated to helping people take control of their weight and their lives.
ReShape Lifesciences has demonstrated an agile balance between serving the best interest of its customers, while leveraging marketing expertise to get the word out and bring in more clients.
All of this adds up to a winning formula – and an undeniable opportunity in a critically important health-care niche market with RSLS stock.
