Roku players, branded simply as Roku, are a series of online media players manufactured by the American company Roku, Inc. Roku partners provide over-the-top media services in the form of channels. Some may say that this is glimpse of the future of the TV operating system.
How does Roku work?
Users simply connect their Roku device to their TV or buy a Roku TV and turn it on the get started with streaming your favorite movies.
Roku runs on a powerful advertising and search technology that are currently solving most of the TV’s advertising problems when connected to streaming. This gives Roku a major advantage over it’s competitors and can simply add value to it’s services offered to advertisers.
Roku’s Momentum
Did you know that a third of TVs are sold with Roku installed? Great! In fact, the reason why most TVs come with Roku installed is because it’s easier and cheaper for manufacturers to use Roku’s software instead of create their own.
Massive Market Opportunity for Roku
Amazon, Disney, Apple, and Netflix are investing heavily into this market. According to Statista, total revenue for this market is around $25 billion.
Roku Analysis
7 day return on market performance is way low on average market performance in entertainment and the U.S. market. 1 year return exceeds average and gained 30% over industry and market.
Forecast shows future growth is expected to rise 77% in 3 years.
Financial health of Roku is very strong with assets exceeding liabilities.
Final Thoughts on Roku
Roku is poised for booming growth and should be on your watch list, CFO announced to step down so I would look for an entry point or wait until price goes lower after media fears.
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